Master of Science in Marketing

The online Master of Science in Marketing is a 30-credit-hour graduate program from UT San Antonio’s nationally ranked Carlos Alvarez College of Business. Delivered 100% online, the program is designed to fit the schedule of working professionals, allowing you to complete coursework when and where it’s most convenient for you.

You’ll develop in-demand skills in data-driven decision-making, customer insights and digital marketing strategy while gaining practical experience with tools used by today’s marketing professionals including search engine marketing, customer relationship management (CRM) platforms and social media analytics. You’ll also learn how to leverage emerging AI technologies to drive marketing performance and business results.

No. UT San Antonio Online’s MS in Marketing is designed for students and professionals from a variety of academic and professional backgrounds. Whether your degree is in business, communications, psychology, engineering, healthcare or another field, you can build marketing expertise through the program curriculum.

No. The online Master of Science in Marketing is not STEM-designated. The program emphasizes marketing analytics, consumer insights, digital marketing strategy and data-driven decision-making to prepare you for success in today’s marketing landscape.

Yes. You’ll develop skills in digital marketing strategy, search engine optimization (SEO), marketing analytics, social media analytics, customer relationship management (CRM) platforms, marketing automation and AI-powered marketing tools. With these skills, you’ll be better prepared for today’s increasingly digital marketplace.

You’ll explore how AI is transforming marketing through applications such as customer insights, campaign optimization, personalization, marketing automation and data analysis. The curriculum includes coursework focused on AI’s role in modern marketing strategy.

Yes. Marketing analytics is an important component of the curriculum. You’ll learn how to collect, analyze and interpret customer and market data to support business decisions, improve campaign performance and measure marketing effectiveness.

Most students complete the online MS in Marketing in 1–2 years, depending on how many courses they take each term. The program offers a self-paced structure that allows students to accelerate or slow down based on their professional and personal commitments.

No. The UT San Antonio Online’s MS in Marketing does not offer concentrations. It follows a general curriculum designed for maximum flexibility for working professionals.

At UT San Antonio Online, you won’t have any required class meeting times. Instead, you’ll engage with:

• Pre-recorded video lectures and interactive course modules
• Weekly assignments, discussions and applied projects
• Regular feedback and interaction with faculty and peers
• Group work and collaborative projects conducted virtually

All coursework is accessible through Canvas, UT San Antonio’s online Learning Management System.

No GMAT/GRE is required for the MS in Marketing at UT San Antonio, whether classes are taken in-person or online. Required materials typically include a bachelor’s degree from an accredited institution, transcripts and a statement of purpose. See the full list of admissions requirements.

Yes. Employers typically evaluate the quality of the institution and program accreditation more than your study format of choice. At UT San Antonio Online, you’ll take the same classes from the same faculty as our in-person students. Your degree will say “The University of Texas at San Antonio,” with no online designation.

The UT San Antonio Online MS in Marketing is offered through the AACSB-accredited Alvarez College of Business. AACSB accreditation is held by fewer than 6% of business schools worldwide.

The online MS in Marketing can help you gain skills for roles like marketing manager, brand manager, digital marketing specialist, market research analyst, product marketing manager and marketing consultant. You’ll gain expertise in marketing strategy, consumer insights, digital marketing, analytics and AI to help organizations attract customers, strengthen brands and achieve business objectives.

A master’s in Marketing can help you strengthen your expertise, qualify for new opportunities and prepare for leadership roles. By developing advanced skills in strategy, analytics, consumer insights and digital marketing, you will be well-positioned for career growth across a variety of industries.

Yes. The curriculum explores consumer behavior, market research, strategic marketing and innovation, providing foundational knowledge that can support careers in brand management, product marketing and related marketing leadership positions.

Applications are submitted through the UT San Antonio Graduate School.

Visit the UT San Antonio Online Graduate Enrollment office or contact them at [email protected]  or 210-458-4400 for program-specific requirements and current deadlines.

Tuition for the MS in Marketing program is $775 per credit hour. There are no additional fees or out-of-state tuition.

The price quoted above reflects the total per-credit-hour cost of tuition and fees for exclusively online students. Most classes are three credit hours. The total cost can vary depending on the hours needed and possible transfer credits.

UT San Antonio Online reserves the right to modify tuition and fees without prior notice, upon approval by The University of Texas Board of Regents.

Under state law, the UT Board of Regents is authorized to set tuition. The UT Board of Regents may consider the proposed tuition and fee increases at an upcoming board meeting. For this reason, your registration is not considered final until after the Board’s action setting tuition and fees for each academic year.