Develop Content Creation and Influencing Skills On Your Schedule
If you’re interested in exploring multimedia production and potential careers in digital marketing or social media managment, start earning your BA in Digital Media Influence today.
Named a Best Online Program by U.S. News and World Report in 2024.
Gain the Knowledge and Skills to Thrive in a Digital Media Influence Career
The Bachelor’s in Digital Media Influence is designed for aspiring content creators seeking to refine their digital production skills and improve audience targeting through persuasive messaging. Unlike other digital media degrees, this program focuses on the psychology of media and teaching persuasion that can move an audience to action. Students work closely with faculty to curate projects and coursework to their chosen audience, offering a customized learning experience.
Program graduates will become effective media influencers with a comprehensive portfolio and skills in social media, web design, video production, imagery, and content writing, preparing them for success in their own business ventures or a competitive job market.
Gain or Enhance In-Demand Skills
Critical Thinking
Use critical thinking skills to learn how to target your audience with persuasive messaging so you can become an effective media influencer.
Modern Digital Trends
Study modern digital communication trends to gain insights into what resonates with your audience and drives them to action.
Adobe Creative Cloud
Become a master of several Adobe Creative Cloud applications and be able to effectively create and communicate messages to multiple audiences using Adobe tools.
Digital Communication Devices
Analyze aspects of digital communication devices, like the smart phone and how it impacts users’ thoughts, emotions, and behaviors.
Key Historical Aspects
Explore key historical aspects related to communication technologies, including economic, political, societal, and cultural aspects.
Speak to Your Audience
Learn how to speak to your specific audience as you explore different areas of digital communication ranging from television and radio to computers and the Internet.
Career Ready with Adobe
As an Adobe Creative Campus, UTSA students have full access to Adobe’s Creative Cloud software, including applications such as Photoshop, Illustrator, Premiere Pro, and InDesign. By mastering these tools, students can craft persuasive and impactful content for diverse audiences while staying at the forefront of digital communication trends.
This invaluable asset not only enhances students’ skills but also prepares them for successful careers in fields such advertising, graphic design, digital marketing, social media, and multimedia production.
COURSE OPTIONS FOR THIS ONLINE DEGREE PROGRAM INCLUDE:
- Commercial Publications
- Digital Audiences
- Digital Media Production I
- Special Topics (Artificial Intelligence and Personal Branding)
- Digital Media Influence
- Digital Media Production II
100% ONLINE, DESIGNED TO FIT YOUR LIFESTYLE
Coursework is offered 100% online, so you can keep your work, life, and education in balance.
Frequently Asked Questions
How much does the program cost?
Tuition for the Online BA in Digital Media Influence program is $525 per credit hour.
The price quoted above reflects the total per-credit-hour cost of tuition and fees for exclusively online students. Most classes are three credit hours. The total cost can vary depending on the hours needed and possible transfer credits.
UTSA Online reserves the right to modify tuition and fees without prior notice, upon approval by The University of Texas Board of Regents.
Under state law, the UT Board of Regents is authorized to set tuition. The UT Board of Regents may consider the proposed tuition and fee increases at an upcoming board meeting. For this reason, your registration is not considered final until after the Board’s action setting tuition and fees for each academic year.
What careers can I pursue with a Digital Media Influence degree?
A degree in Digital Media Influence will allow you to start or advance your career as an advertiser, communication specialist, copywriter, desktop publisher, digital marketing strategist, multimedia editor, film and video editor, graphic designer, information technology project manager, market research analysts, marketing specialist, marketing manager, media programming, director, media technical directors/manager, project management specialist, social media influencer, social media strategist, technical writer, or web and digital interface designer.
What Financial Aid and Resources are Available?
You may qualify for financial aid, including grants, loans, and scholarships. For eligibility, you must complete the Free Application for Federal Student Aid (FAFSA) for the applicable aid year. UTSA’s federal school code is 010115. You must complete a new application each year you are attending.
As a Military Friendly School, we offer many programs to support our students in the military, our veterans, and their families, while working closely with the UTSA Veterans Certification Office. Veterans and military families, please note that UTSA’s Online BA in Digital Media Influence is not eligible for the Hazelwood Act benefit.
What are the admissions requirements for this program?
All applicants to the online BA in Digital Media Influence are subject to the standard UTSA requirements. Visit this page for more details or call (210) 458-4000 to speak to an enrollment counselor.
How Long will It Take to Complete the Degree?
Time-to-completion will vary based upon the number of previously earned credits that are eligible for transfer. If taking the full 120 credit hours required, it can take four to five years, depending on course load. With transfer credit, the time to graduation may be significantly less—possibly one to two years. The good news is that your Academic Advisor will help you customize your graduation plan.
How many previous credits can I transfer into the program?
A maximum of 66 credit hours of lower division (freshman and sophomore) transfer work from a community college will be allowed to apply to a bachelor’s degree at UTSA. If you have exceeded the 66 hours of lower division work, the most applicable 66 credit hours will be applied to the degree you would like to earn. In order to earn a degree from UTSA, all students must successfully complete a minimum of 30 applicable credits at UTSA.
There is no maximum number of transferable hours from a four-year accredited institution. However, the applicability of the transfer coursework to the degree you would like to earn must be determined. Any coursework that does not correspond to courses offered by the university may transfer as elective credit.
Take Your First Step
Fill out the form on this page for more information about the Online Graduate Certificate in Medical Device Commercialization and Entrepreneurship program and to speak with an enrollment counselor.